Cold email is becoming a HUGE talking point heading into 2021.
As people are using their phones less for talking and more for communicating via email/text sales professionals are toning down with the dials (though I argue you should still call a ton) and they’re revving UP the emails.
So what does a good FIRST email look like?
Here is a short list of a few MUST haves when emailing a prospect for the first time.
1) A personalized introduction.
2) A compelling case study in the same vertical/industry.
3) A clear CTA
Something like this:
“Heya (First name),
I saw a post you made on LinkedIn regarding how Excel does a poor job at managing version control. Couldn’t agree more.
(Insert LinkedIn Post)
I was reading this case study my marketing team put together on a recent client of ours (they’re also in the manufacturing space).
We were able to take them for multiple different version to one centralized space without any security being compromised.
(Insert Case Study)
I thought of you and your post instantly!
Would love to hear your thoughts on the case study and see if we can get you to one central place to manage all your financial statements?
Does Thursday afternoon or Friday morning work?
An email like this should get you a 10% reply rate.
BUT, don’t stop there.
After two days, reply to that email with a simple
“What are your thoughts on this?”
You’ll double your reply rate. ;)